Digital Brand Tracker
Use Share of Search to track brand performance
Brand tracking for the digital age
Digital Brand Tracking is on the rise and Share of Search is a great tool for marketers and business leaders to understand the impact of their brand without spending thousands of dollars and long hours on panels or surveys. Instead, Digital Brand Tracking with Share of Search uses search data from Google to compare the interest in your brand to other brands within the same category to analyze and understand your brand strength.
Branquo.com offers customizable reporting features, allowing you to tailor insights to your specific business goals and audience demographics. Whether you're a seasoned marketer looking to fine-tune your digital strategy or a business leader seeking to understand your brand's online impact, Share of Search empowers you to make informed decisions with confidence.
Discover Your Share of Search
Digital Brand Tracking Dashboards
With Branquo.com you get access to customizable dashboards for your brand or product, including Share of Search data as well as search volume, visualized in a variety of ways and of course with the option of downloading the data to make your own analysis. Digital Brand Tracking has never been easier or more accessible!
Create your own dashboard
AI Assisted Analysis
Branquo.com offers AI assisted analysis of your data, to help you transform Share of Search data to actionable insights with just one click. Regardless if you want to dive deep into your own data or present an analysis to your clients or managers, our AI powered analysis will help your transform numbers into value quickly.
Why Digital Brand Tracking with Share of Search?
Frequent updates
Brand surveys are expensive which can limit the result frequency. With Share of Search, you get updates once a month at no extra cost.
Affordable
As Share of Search is based on readily available data, tracking and analysing it is affordable.
Leading indicator
There are indications that trends in share of search develops before market share, giving an indication of future development for your business.
Frequently asked questions about Share of Search
What data sources are used for calculating Share of Search?
Branquo’s Share of Search dashboards primarily use data from Google and Bing ensuring comprehensive and reliable insights. This approach leverages search volume data via API to deliver accurate metrics.
Can Share of Search predict market share?
Yes, in many industries, Share of Search correlates strongly with market share trends. It often acts as a leading indicator, meaning shifts in search interest can signal future changes in market share before they become visible in sales data.
How does Share of Search differ from traditional brand tracking?
Unlike traditional brand trackers that rely on surveys and can be slow and expensive Share of Search uses real-time search data, offering faster, more cost-effective, and objective insights into brand performance.
