Share of Search for Agencies
Empower your clients with modern brand tracking
Why Agencies are turning to Share of Search
In a landscape where brands compete for attention every second, agencies need a way to show they’re building more than clicks—they’re building real market presence.
Share of Search (SoS) is becoming the go-to metric for forward-thinking agencies. It reflects actual consumer interest, reacts in near real-time, and correlates strongly with market share—especially in high-intent categories.
With Branquo, agencies finally have a simple, cost-efficient, and scalable tool to track brand visibility and prove their value.
Start tracking Share of SearchBuilt with agencies in mind
Scalable and cost efficient
With Branquo, you pay for what you use. With a low cost per dashboard, no fixed contracts and on-demand up- or downscaling, uspelling Share of Seach reporting is a no-brainer!
Easy to understand dashboards
Our dashboards are to-the-point and easy to understand. They are equipped with AI-assisted analysis and you can choose to share the dashboards with your client or download the data to present it yourselves.
Digital first and near real-time
With Share of Search, you unlock a new reporting metric that is based on something clients know and care about - branded search. With monthly updates, SoS is far superior traditional means of brand tracking.
More Than a Metric — A Strategic Asset
Share of Search does more than track campaign lift - it reveals brand momentum over time, helps you understand competitive positioning, and guides strategic planning.
Agencies use Share of Search to:
Justify upper-funnel media investments
Prove campaign effect, both short and long term
Benchmark brand performance in new or niche markets
Surface insights for creative and strategy pitches
Help clients understand their competitive landscape
Agencies using SoS are no longer guessing—they’re leading conversations with data that matters.
Start Measuring Share of SearchFrequently Asked Questions
Can I try Branquo for free?
Of course! Our free Starter plan allows you to create a basic dashboard that meets the needs of smaller brands or is perfect to try out our service.
What data sources are used for calculating Share of Search?
Branquo’s Share of Search dashboards primarily use data from Google and Bing ensuring comprehensive and reliable insights. This approach leverages search volume data via API to deliver accurate metrics.
How does Share of Search differ from traditional brand tracking?
Unlike traditional brand trackers that rely on surveys and can be slow and expensive Share of Search uses real-time search data, offering faster, more cost-effective, and objective insights into brand performance.
Can Share of Search predict market share?
Yes, in many industries, Share of Search correlates strongly with market share trends. It often acts as a leading indicator, meaning shifts in search interest can signal future changes in market share before they become visible in sales data.
What is Share of Search?
Share of Search is a marketing and brand metric that measures the proportion of search interest your brand receives compared to competitors within the same category. It provides insights into brand visibility, popularity, and potential market performance based on the latest search data.
What are the limitations to share of search?
Share of search is a great metric, but it certainly has it's limitations and it's not useful for all brands. Some common examples where share of search is difficult or impossible to rely on is:
One or more of the brands you compare has a wide product portfolio, covering multiple verticals
One or more of the brands is difficult to spell (e.g. Hyundai, Schwarzkopf), has variations or nicknames (Coke, Coca-Cola, Cola) or a name connected to other common words or categories (Eastern, Norwegian).
The brands or category you research is very niche and has low search volume (e.g. specialized B2B brands)
