Calculate Share of Search
How does your brand stack up against the competition?
Share of Search dashboards for your brand
Elevate your brand's performance with our Share of Search dashboard tool. Gain instant insights into how consumers are searching for your brand online. Track trends, optimize marketing strategies, and maximize visibility effortlessly.
Our Share of Search dashboards offers a clear view of your Share of Search and search volume metrics over time. We don't clutter your reports with unnecessary data or technical jargon, making insights accessible for Marketing professionals and management teams alike.
Sign up now to unlock the power of data-driven decision-making for your brand's success.
Everything you need to track your Share of Search
Powerful features designed to help you understand and improve your competitive position in search.
Real-time Share of Search
Track your brand's share of search in real-time with monthly updates from Google & Bing Search data.
Interactive Dashboards
Create beautiful, customizable dashboards to visualize your competitive position at a glance.
Competitor Analysis
Compare your performance against multiple competitors across different markets and regions.
Automated Reports
Receive monthly email reports with insights and trends delivered straight to your inbox.
Regional Analysis
Analyze your performance in different countries, regions and cities to understand your market share and competitive position.
API Access
Integrate our Share of Search data directly into your own tools and workflows via our REST API.
AI-Powered Insights
Get intelligent analysis and recommendations powered by Google's Gemini AI technology.
Share & Collaborate
Share dashboards with your team or clients with customizable access controls.
Keyword Groups
Group keywords into custom keyword sets and track them together for easy tracking and analysis.
Why Share of Search?
Leading indicator
There are indications that trends in share of search develops before market share, giving an indication of future development for your business.
Real-time insights
Traditional brand surveys take a lot of resources and time to compile. With Share of Search you get access to real-time data, right at your fingertips.
Accesible
With a KPI based on freely available data, it's easy to get started with Share of Search regardless if you use it as a complement or as a main brand KPI.
Share of Search: the agile KPI to track brand performance
Share of Search is the agile and modern way to track your brand's performance against your competitors. Forget about expensive, clunky and inaccurate brand trackers and turn to the biggest source of information on the internet - Google.
Share of Search tracks your brand's popularity on the world's biggest search engine compared to other brands in your category. By doing this, you get an idea of your brand's position versus your competition.
Do you want to learn more about how Share of Search works and why you should care about it? Read all about it here!
How Share of Search works
Share of Search aims to give an indication of a brands strength in relation to other brands in the same category by, you guessed it, calculating the share of the total search volume that each brand gets.
Share of Search tracks your brand's popularity on the world's biggest search engines compared to other brands in your category. By doing this, you get an idea of your brand's position versus your competition. For many verticals, Share of Search has a strong connection to overall market share and is therefore a great metric to assist in forecasting and following up on market developments.
Guides and insights
Frequently Asked Questions
Everything you need to know about Share of Search!
What is Share of Search?
Share of Search is a marketing and brand metric that measures the proportion of search interest your brand receives compared to competitors within the same category. It provides insights into brand visibility, popularity, and potential market performance based on the latest search data.
How is Share of Search calculated?
Share of Search is calculated by dividing the number of searches for your brand by the total number of searches for all brands in your category, then multiplying by 100 to get a percentage.
Formula: (Brand Searches ÷ Total Category Searches) × 100
You can easily track your Share of Search using custom dashboards from Branquo.com
Why is Share of Search important for my brand?
Share of Search acts as a leading indicator of brand health and even market share. It helps predict changes in the market, track the effectiveness of campaigns, and understand shifts in consumer interest—all based on the latest, unbiased data from search behavior.
Can Share of Search predict market share?
Yes, in many industries, Share of Search correlates strongly with market share trends. It often acts as a leading indicator, meaning shifts in search interest can signal future changes in market share before they become visible in sales data.
What are the limitations to share of search?
Share of search is a great metric, but it certainly has it's limitations and it's not useful for all brands. Some common examples where share of search is difficult or impossible to rely on is:
One or more of the brands you compare has a wide product portfolio, covering multiple verticals
One or more of the brands is difficult to spell (e.g. Hyundai, Schwarzkopf), has variations or nicknames (Coke, Coca-Cola, Cola) or a name connected to other common words or categories (Eastern, Norwegian).
The brands or category you research is very niche and has low search volume (e.g. specialized B2B brands)