Share of Search is the agile and modern way to track your brand's performance against your competitors. Forget about expensive, clunky and inaccurate brand trackers and turn to the biggest source of information on the internet - Google.
Share of Search tracks your brand's popularity on the worlds biggest search enginge compared to other brands in your category. By doing this, you get an idea of your brand's position versus your competition.
Do you want to learn more about how Share of Search works and why you should care about it? Read all about it here!Generate your Share of Search
There are indications that trends in share of search develops before market share, giving an indication of future development for your business.
Traditional brand surveys take a lot of resources and time to compile. With Share of Search you get access to real-time data, right at your fingertips.
With a KPI based on freely available data, it's easy to get started with Share of Search regardless if you use it as a complement or as a main brand KPI.
Share of Search aims to give an indication of a brands strength in relation to other brands in the same category by, you guessed it, calculating the share of the total search volume that each brand gets.
Share of Search tracks your brand's popularity on the worlds biggest search enginge compared to other brands in your category. By doing this, you get an idea of your brand's position versus your competition. For many verticals, Share of Searchs has a strong connection to overall market share and is therefore a great metric to assist in forecasting and following up on market developments.Generate your Share of Search
Share of Search is a metric to measure brand strength by comparing the share of the total search volume on Google for brands within the same category. Learn more in this deep dive.
Learn how to calculate Share of Search for any brand using Google Trends and a bit of simple data manipulation in Google Sheets or Excel.