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Articles

Guides

How to measure brand awareness: 7 methods, and what each one actually tells you

Seven ways to measure brand awareness, ordered by how much each one really tells you, and what to do when none of them answers your question.

Guides

The Ultimate Guide to Share of Search in 2026

The ultimate Share of Search guide. Discover how to predict market share changes months ahead with this powerful, cost-effective brand metric.

Guides

Share of Search Best Practices

It's easy to get started with Share of Search, but to get the most out of your reports there are some tips to keep in mind.

Guides

How to Increase Share of Search

Share of Search is a fantastic new metric that more and with this new powerful metric often comes a question: "How do we increase our Share of Search"?

Guides

How Share of Search is connected to Market Share

Learn how Share of Search (SoS) can provide insights into your brand's performance and growth potential. Discover the connection between SoS and Market Share.

Guides

How to analyze Share of Search reports

Learn to use Share of Search reports to predict market share. Our guide shows you how to analyze search volume relative to competitors and inform your strategy.

Guides

Digital Brand Tracking: Measuring Brand Performance in the Digital Age

Brand tracking measures brand awareness, perception, and sentiment over time. Learn how digital methods provide real-time insights and a competitive edge over traditional approaches.

Guides

Why Agencies Are Turning to Share of Search to Prove Brand Impact

Marketing agencies have long been under pressure to demonstrate the effectiveness of their work—especially when it comes to brand-building. Forward-thinking agencies now turn to Share of Search.

Guides

The 5 Most Important Brand KPIs for Marketers and Business Leaders

Understanding brand performance is crucial for staying competitive. Tracking the right KPIs helps marketers and business leaders refine strategies, strengthen brand presence, and drive growth.

Guides

How to calculate Share of Search with Google Trends

Learn how to calculate and measure Share of Search for any brand using Google Trends and a bit of simple data manipulation in Google Sheets or Excel.

Guides

What is Share of Search?

Share of Search is a metric to measure brand strength by comparing the share of the total search volume on Google for brands within the same category. Learn more in this deep dive.

Guides

Evaluating campaign performance using Share of Search

Share of Search can be an important metric to use when evaluating marketing campaign performance, especially if the main objective is to increase your brand strength.

Guides

How to Use Share of Search to Predict Brand Growth: A Step-by-Step Guide

This step-by-step guide will walk you through how to effectively use Share of Search to anticipate brand growth and make smarter, data-driven decisions.

Guides

Is Share of Search the new Share of Voice?

Share of Voice is a classic metric that marketers has loved for decades. But how relevant is it in the digital age and what differences and similarities are there to Share of Search?