Calculate Share of Search
How does your brand stack up against the competition?
Share of Search dashboards for your brand
Elevate your brand's performance with our Share of Search dashboard tool. Gain instant insights into how consumers are searching for your brand online. Track trends, optimize marketing strategies, and maximize visibility effortlessly. Sign up now to unlock the power of data-driven decision-making for your brand's success.
AI-powered analysis
Introducing our new AI analysis feature powered by Google's Gemini! Instantly enhance your Share of Search reports with AI-driven insights at the click of a button. Uncover trends, competitor movements, and market opportunities with advanced analysis that helps you make data-driven decisions effortlessly. Try it now and take your brand strategy to the next level!
Share of Search: the agile KPI to track brand performance
Share of Search is the agile and modern way to track your brand's performance against your competitors. Forget about expensive, clunky and inaccurate brand trackers and turn to the biggest source of information on the internet - Google.
Share of Search tracks your brand's popularity on the worlds biggest search enginge compared to other brands in your category. By doing this, you get an idea of your brand's position versus your competition.
Do you want to learn more about how Share of Search works and why you should care about it? Read all about it here!
Start free trialWhy Share of Search?
Leading indicator
There are indications that trends in share of search develops before market share, giving an indication of future development for your business.
Real-time insights
Traditional brand surveys take a lot of resources and time to compile. With Share of Search you get access to real-time data, right at your fingertips.
Accesible
With a KPI based on freely available data, it's easy to get started with Share of Search regardless if you use it as a complement or as a main brand KPI.
How Share of Search works
Share of Search aims to give an indication of a brands strength in relation to other brands in the same category by, you guessed it, calculating the share of the total search volume that each brand gets.
Share of Search tracks your brand's popularity on the worlds biggest search engine compared to other brands in your category. By doing this, you get an idea of your brand's position versus your competition. For many verticals, Share of Search has a strong connection to overall market share and is therefore a great metric to assist in forecasting and following up on market developments.
