Calculate Share of Search
How does your brand stack up against the competition?
Share of Search dashboards for your brand
Elevate your brand's performance with our Share of Search dashboard tool. Gain instant insights into how consumers are searching for your brand online. Track trends, optimize marketing strategies, and maximize visibility effortlessly. Sign up now to unlock the power of data-driven decision-making for your brand's success.
AI-powered analysis
Introducing our new AI analysis feature powered by Google's Gemini! Instantly enhance your Share of Search reports with AI-driven insights at the click of a button. Uncover trends, competitor movements, and market opportunities with advanced analysis that helps you make data-driven decisions effortlessly. Try it now and take your brand strategy to the next level!
Share of Search: the agile KPI to track brand performance
Share of Search is the agile and modern way to track your brand's performance against your competitors. Forget about expensive, clunky and inaccurate brand trackers and turn to the biggest source of information on the internet - Google.
Share of Search tracks your brand's popularity on the world's biggest search engine compared to other brands in your category. By doing this, you get an idea of your brand's position versus your competition.
Do you want to learn more about how Share of Search works and why you should care about it? Read all about it here!
Start free trialWhy Share of Search?
Leading indicator
There are indications that trends in share of search develops before market share, giving an indication of future development for your business.
Real-time insights
Traditional brand surveys take a lot of resources and time to compile. With Share of Search you get access to real-time data, right at your fingertips.
Accesible
With a KPI based on freely available data, it's easy to get started with Share of Search regardless if you use it as a complement or as a main brand KPI.
How Share of Search works
Share of Search aims to give an indication of a brands strength in relation to other brands in the same category by, you guessed it, calculating the share of the total search volume that each brand gets.
Share of Search tracks your brand's popularity on the worlds biggest search engine compared to other brands in your category. By doing this, you get an idea of your brand's position versus your competition. For many verticals, Share of Search has a strong connection to overall market share and is therefore a great metric to assist in forecasting and following up on market developments.
Guides and insights
Frequently Asked Questions
Everything you need to know about Share of Search!
What is Share of Search?
Share of Search is a marketing and brand metric that measures the proportion of search interest your brand receives compared to competitors within the same category. It provides insights into brand visibility, popularity, and potential market performance based on the latest search data.
How is Share of Search calculated?
Share of Search is calculated by dividing the number of searches for your brand by the total number of searches for all brands in your category, then multiplying by 100 to get a percentage.
Formula: (Brand Searches ÷ Total Category Searches) × 100
You can easily track your Share of Search using custom dashboards from Branquo.com
Why is Share of Search important for my brand?
Share of Search acts as a leading indicator of brand health and even market share. It helps predict changes in the market, track the effectiveness of campaigns, and understand shifts in consumer interest—all based on the latest, unbiased data from search behavior.
Can Share of Search predict market share?
Yes, in many industries, Share of Search correlates strongly with market share trends. It often acts as a leading indicator, meaning shifts in search interest can signal future changes in market share before they become visible in sales data.
What are the limitations to share of search?
Share of search is a great metric, but it certainly has it's limitations and it's not useful for all brands. Some common examples where share of search is difficult or impossible to rely on is:
One or more of the brands you compare has a wide product portfolio, covering multiple verticals
One or more of the brands is difficult to spell (e.g. Hyundai, Schwarzkopf), has variations or nicknames (Coke, Coca-Cola, Cola) or a name connected to other common words or categories (Eastern, Norwegian).
The brands or category you research is very niche and has low search volume (e.g. specialized B2B brands)